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WELCOME HOME Changing the perception of property auction

Our Flexible Auction Services

iamsold is the pioneer of the modern method of auction and no other auction provider in the UK and Ireland offers estate agents such a complete and comprehensive range of property auction services.

Over 2,000 estate agent branches currently combine their local knowledge and property expertise with our award-winning auction service, allowing them to offer their sellers and buyers with both traditional and modern methods of auction.


The Traditional Method of Auction

A familiar auction method that usually takes place at a live auction event. It offers the buyer and seller speed and complete security as the buyer makes payment of a 10% deposit and exchange of contracts takes place straight away. Completion takes place 28 days later.

These more restrictive timeframes can limit interest to cash buyers and investors so its usually best suited to those that need a quick sale, are not in a chain, or have a property that wouldn’t be considered as suitable for mortgage lending.


The Modern Method of Auction

The modern method of auction combines elements of private treaty and traditional auction, making it a more accessible auction method. These auctions usually take place online, creating a larger marketplace which helps gather more interest and activity.

This method offers the security of traditional auction as the buyer pays a non-refundable reservation fee and signs a reservation form, committing them to the purchase. Like traditional auction this method has fixed timescales, however these are 56 days to complete making this auction method accessible to mortgage and residential buyers as well as investors and cash buyers.

This method is often best suited to sellers that are looking for the speed and security of an auction with a larger buyer market.

This simple way to buy a house is a breath of fresh air. We could not recommend highly enough. 56 days start to finish!


Keats Fearn was founded by Peter Fearn, who started his lifetime career in estate agency back in the heady days of 1970, and he was joined a few years later by his son, James Fearn, who is a Member of The National Association of Estate Agents. Their wives, Liz and Suzi, both play an active part in the business, and they are supported by a strong, dedicated team of friendly, well-trained professionals. Our office is prominently located on one of the busiest streets in the heart of Farnham's elegant and bustling, Georgian centre.

We specialise in the sale and rental of residential homes in Farnham and the surrounding towns and villages, including Alton, Arford, Bentley, Churt, Crondall, Dockenfield, Elstead, Ewshot, Four Marks, Frensham, Frith End, Holybourne, Kingsley, Medstead, Ropley, Runfold and Tilford. We have a strong emphasis on land acquisition for new homes and their subsequent sales, and also concentrate on Auctions and Conveyancing.

We offer honest, realistic advice, tailored to obtain the best price for our sellers and landlords, and we will always ‘go the extra mile’ to ensure all of our customers are completely satisfied.